Department of Social Services

Brand identity

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What we did

A diversity of needs, everyday

DSS’ policies and services support all Australians, throughout their lives, in good times and bad.

Armed with this brand ‘story’, we created a new brand identity system for DSS that aligned with their vision to be Australia’s pre-eminent social policy agency: a trusted and reliable source of information and advice.

Central to this vision is representing, through a suite of illustrations, the diversity of needs throughout Australian’s lives that DSS exists to enhance and support.

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