What we did
Two offers, one brand
Concierge Travel Group provides unique, diverse and highly sought after travel experiences for clients.
These clients have either business travel, or leisure travel, needs – served by Concierge Business Travel or Concierge Traveller, respectively.
The motivators for, and needs of, these two travel types are very different.
Folk’s challenge was to create a visual, and verbal, identity system that allowed for the two operating brands to be distinct, yet related – two offers from the same, Concierge, umbrella brand.
Extraordinary everyday. Everyday extraordinary.
Whether travelling for business or leisure, Concierge recognises that every traveller is an individual, with unique needs.
And it’s this thoughtful approach that allows Concierge to make everyday business travel extraordinary, and deliver extraordinary leisure travel everyday.