
What we did
A diversity of needs, everyday
DSS’ policies and services support all Australians, throughout their lives, in good times and bad.
Armed with this brand ‘story’, we created a new brand identity system for DSS that aligned with their vision to be Australia’s pre-eminent social policy agency: a trusted and reliable source of information and advice.
Central to this vision is representing, through a suite of illustrations, the diversity of needs throughout Australian’s lives that DSS exists to enhance and support.

See it live
Visit the Department of Social Services website





