Thinking more broadly
GHD is a recognised global professional engineering services leader in engineering, architecture, environmental and construction projects.
Clients were telling them that to stay competitive and take advantage of new opportunities in their fast moving markets, they need to transform their organisations, create smarter ways of doing business and manage assets effectively to harness more from them.
Unlike traditional engineering and consulting firms, GHD’s 80+ years of experience and global network, enabled them to combine their business acumen and technical capability to provide an end-to-end service across all phases of the business and asset lifecycle. The company identified that this unique combination could really provide value to assist the changing needs of their clients.
GHD Advisory was established to expand services beyond engineering and provide commercial advice to assist clients navigate the changing market conditions and build long term sustainability.
Folk were asked to create a related but distinct GHD Advisory brand. Expansiveness of vision, ability and outcomes – was the brand idea. The cornerstone, if you like.