What we did
Glasshouse Advisory maximises clients’ intellectual assets, to help their businesses grow.
Glasshouse Advisory is a specialist consulting firm with a unique approach: combining a deep understanding of IP with a strategic, commercial perspective.
Its advice helps businesses realise the potential of their ideas, accelerate innovations, commercialise IP, and improve return on investment.
Competing against big-four accounting firms, Glasshouse Advisory is the specialist IP Advisory practice of Xenith IP Group, one of Australia’s largest IP services groups.
Folk created the name, brand strategy, visual identity and website. The identity needed to establish their credibility, depth and business-minded capability.
The name talks to a place of constant endeavour, incubation and growth. The leaf is the factory of a plant, issuing its flower or fruition. The colour palette – blue and magenta – reinforces this ‘90% perspiration 10% inspiration’ idea.
Advice and outcomes are clearer and stronger inside the Glasshouse.