What we did
The power of less
Since its acquisition from Qantas Airways by Jetset Travelworld Group (now Helloworld) in 2010, QBT has undergone a major transformation.
QBT’s brand platform needed a fresh eye and ear to get their new identity off the ground. QBT makes business travel simple: it cuts through the unnecessary, reducing the friction caused by complexity. The brand idea ‘the power of less’ drove the visual and verbal identities, and the website and portal user experience, to be as striking as they are simple.
See it live
Visit the QBT website