Folk is a design consultancy.

We like what we do. We don’t do what we like.

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    Michael Broadhead
    Managing Director

    Michael has over 20 years’ experience in brand and digital strategy, design and communications.

    He studied marketing management at the Australian Graduate School of Management, completed the L21 Leadership Program at Mt Eliza Business School, the Behavioural Economics program at Harvard Business School and the Leading Professional Services Firms program at Harvard Business School.

    He is a trustee of the Committee for the Economic Development of Australia, a member of the Australian Institute of Company Directors, and is a Non Executive Director of MTC Australia, a social enterprise providing training, education and employment services.

    Michael has global and regional experience with large multi-nationals and start-ups in Australia, United States, Singapore and China and has also worked with Federal and NSW Government agencies including the Department of the Prime Minister and Cabinet.

    Michael enjoys lifting the lid on a client’s business and understanding the dynamics of the market they operate in. He is a firm believer in creative consulting as a real source of competitive advantage - looking at issues through a different lens.




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    Graham Barton
    Creative Director

    Graham has enjoyed direct involvement in all aspects branding and design – in London and Sydney – for over twenty years. Since arriving in Australia in 2000 (too late for the Olympics), he has worked on iconic Australian brands, big and small, including NRMA Motoring & Services, Australian Museum, Sydney Symphony, APEC (Australia 2007), NAB, ATO, University of Newcastle and University of NSW. Most recently Graham and his team have developed brand identities for Concierge Travel Group, Jobs for

    NSW, Spinifex Recruiting, Infrastructure NSW, and the Phocas. Graham collected a Graphic Design BA (Hons) degree from The University of Central Lancashire, and a handful of awards here and there. He is a remarkable strategic thinker, a skill that is evident in every aspect of the design process he has put in place at Folk.  He actively engages in the development of brand strategy, believing it to be inextricably linked to successful design outcomes and is an active member of AGDA with a position on the board.

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    Renato Feijo
    UX Business/Project Director

    Renato has more than 17 years’ experience in employing human centric design processes, he’s a strong strategic thinker with excellent problem-solving and decision-making skills.

    He brings to Folk a wealth of knowledge as a subject-matter expert in user-centred design methods across a wide range of domains and project types – with international experience in Switzerland and Australia, working with brands such as Omega Watches, Opel, Westpac, NSW Rural Fire Service, Australia Post, Optus, and many others.



    Renato collaborates with people in organisations large and small assisting and inspiring them to get ever better at understanding and meeting their customers’ needs, and generating new, original ideas to complex and often critical organisational challenges.

    Renato is fluent in French, Spanish, Portuguese and English. In his spare time, you’ll find Renato restoring classic French bicycles or whipping up a feast in the kitchen, or a party at the drums.

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    Gui Andrade
    Design Director

    Gui hails from Brazil, lives in Sydney, and has a name that is pronounced “Ghee”. 

    After starting his career over 8 years ago, working in one of the biggest publishing houses in Sydney, Gui went on a quest to learn all aspects of design. He believes in hard work, collaborating and never being entirely content.

    Specialising in branding, he applies his skills to design and identities, in both print and digital formats. Previous and current clients have included TAFE NSW, SGAC Fitness, Foxtel, Massimo Melle, Hansen & Gretel, Torrens University Australia, GHD and LinkedIn.

    In addition to his day job, Gui is also a street artist, having been commissioned by the City of Sydney tocreate a mural on Foley Lane, and is studying a Masters in Design at Torrens University Australia.

    Gui believes good design is accessible, and approaches each job with the same desire to create unique design solutions that are the best they can be, adding value to a client’s brand and keeping him inspired and challenged.

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    Andy Hearne

    Originally from England where he completed his degree in Graphic Design from Brighton University, Andy gained his experience in a number of leading London design agencies including Landor, Start JG, The Team, 300 million and Philosophy. He has been fortunate enough to work on a diverse mix of projects throughout his career, ranging from large re-branding

    projects, designing entertainment apps for London’s Great Ormond Street Hospital to producing illustrations for Lend Lease’s Olympic Park development. Andy’s focus is on branding, web design, print and illustration. He is a strong believer in starting every project with good ideas, as good ideas are bought to life with type, print, illustration and digital applications.

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    Maddy De-Sanctis

    Maddy is a keen thinker, creator and learner – passionate about all things design.

    Hailing from sunny Cronulla, Maddy has been working as a designer since gaining her Creative Arts degree from the University of Wollongong in 2014. 

    During this time, she has worked on a variety of projects in brand identity, campaigns and packaging, across both print and digital platforms. Projects include a naming/branding project for Grays Online (Clever Goods) and development of visual language for Patisserie New York.



    Maddy is a member of the AGDA NSW Junior Council and enjoys attending industry talks and events. (And gave one of her own at AGDA’s ‘Where To From Here?’ event in 2017.)

    Maddy is a huge and dedicated Harry Potter fan, sporting a Marauders Map footprints tattoo. (We say huge: she’s five foot one.)


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    Chris Magus
    Finished Artist

    Chris has over 20 years’ experience in the graphic design industry including time spent as a studio manager and in-house designer with clients including Minter Ellison Lawyers, KPMG and Belvoir St Theatre.

    He has meticulous organisation and an eye for detail – essential requirements of the role. This highly skilled job requires Chris to have a high-end knowledge of the appropriate industry software (Adobe Photoshop, InDesign and Illustrator).

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    Juan Pablo Castro
    Digital Designer

    Juan Pablo (JP) has been in the design industry for over six years and has a love of clean, Swiss-style, functional design. His inspiration comes from the experience of living in different countries, the cities, architecture, people, arts and extreme sports.

    After completing a bachelor of Design in 2009, he start working as a lead designer for the internet based web agency Internetnatives, that he co-founded in 2010 with two Swiss partners. As the User Interface (UI) team leader, he designed long-term user interface quality for a large range of medium-sized Swiss businesses.

    As a designer, he is a problem-solver and strives to deliver the best solutions to the highest of standards. He also holds a Business Management Diploma, and being fluent in English, Portuguese and Spanish enables him to work remotely with clients worldwide.

    JP is a dreamer, ambitious, dedicated and curious, with a passion for sports, the outdoors, culinary delights and international travel. He has lived in Santiago, Hawaii, Rio de Janeiro, Wellington, Zürich and Sydney.

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    Kayne Chu
    Interaction Designer

    Kayne has been working his magic as a digital designer for over five years, creating online experiences that focus strongly on usability. In this time, he has gained valuable experience working on a wide range of projects involving websites, online campaigns and digital marketing for corporate clients Fairfax Media, Lowes and across other industries including engineering, retail and food companies.


    Kayne believes in creating digital experiences that engage and delight users across a range of mediums. With his in-depth understanding in front-end coding he is able to bring his ideas and concepts onto the screen seamlessly.

    Kayne graduated from UTS with a Bachelor of Design, Visual Communications in 2011.


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    Gemma Dittl
    Account Director

    As Account Director, Gemma brings to Folk 10 years of experience within client service, spanning across employee communications, branding, marketing and advertising.

    Gemma has built strong and extremely positive relationships with her clients, always striving to solve any problem, aiming to deliver the best possible outcome. Detail, determination and enthusiasm are hallmarks of her client service style.   

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    Jin Lee
    Senior Experience Designer

    Jin brings 10 years of design capability as a Service and UX Designer. Prior to joining Folk, she has worked for a number of small and large clients including nbn, Toyota, Dimension Data,, IAG, CBA, Viator and Harvey Norman, covering mobile web application design, digital transformation and design strategy.

    Highly capable in all aspects of user research and design activities, she has an in-depth knowledge in CMS, e-commerce, CRM as well as web and mobile app design. 

    Jin is always looking to improve the ways customers interact with her clients and help clients to have a deep understanding of their customers using an evidence-based research approach - using design methodologies such as user research, usability testing, design strategy, rapid prototyping, and ideation workshop facilitation.

    Jin holds a Bachelor of Design, Visual Communication from University of Technology, Sydney.

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    Paul Hajj
    Experience Designer

    With a background in change management and communications in the finance sector, Paul has always applied a customer-focus to the design and delivery of projects. Transitioning to the role of Experience Designer prior to joining Folk, Paul continued his focus on delivering exceptional customer solutions by working with start-ups like Trello and Shootsta, and has helped deliver User Experience Design courses at Academy Xi.



    Paul is driven by the process of helping businesses understand who their customers are and what they want, then using these insights to create meaningful and engaging experiences.

    Since joining Folk in 2016, Paul has worked on both research and design projects with organisations like Service NSW, Australian Curriculum, Assessment and Reporting Authority and TAFE NSW.

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    John Havel
    User Experience Designer

    As an Experience Designer, John applies a human-centred led approach to design (HCD) and is passionate about researching and understanding context to solve problems with innovative solutions. Leveraging 15+ years of experience in Visual Design and branding, John is focused on a holistic approach to improving the customers experience across all channels and touchpoints. 

    He's highly empathetic and an advocate for the delivery of experiences that are as functional (usable) as they are beautiful (design).


    John has worked around the world for a wide range of clients including government, health and finance. Born in the state of Kansas (USA) plus having a mother named Dorothy, John openly shares that his global journey and eventual migration to Australia in 2007 has happily led him home to the ‘Land Down Under’ or ‘Oz’.

    John holds a Bachelor of Fine Art (BFA) in Visual Communications from the Kansas State University (USA).


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    Mike Cheeseman
    Senior Creative Artworker

    Mike has over 20 years experience in the design and advertising industry and has worked in a variety of design and studio related roles at various agencies during this time. Previous employers include The Canberra Times, Grey Advertising, Hulsbosch, Apple and Sapient Nitro as well as other boutique studios such as Six Black Pens, Frost and The Gadget Group. 

    With a thorough knowledge of pre-press production, the design process and an understanding of deadline driven workflows, Mike has applied his trade at all levels of studio operation, including staff and supply management as well as day-to-day studio production. Mike also has a keen interest in landscape and nature photography with his work being exhibited both here in Australia and abroad.

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    Lori Bautista
    Senior Account Manager

    With over seven years’ experience in the industry, Lori has a broad range of knowledge and skills to offer. Lori is from California where she graduated from San Diego State University, before her ambitions led her to explore a life in Australia while studying an MBA at the University of Canberra.

    Having started her industry career in 2007 as a Marketing Co-ordinator, Lori soon discovered she had keen interest and passion for combining creativity with business objectives. In 2008, she chose to immerse herself in the design agency profession, where she has remained and excelled as an account manager ever since.

    Lori has worked with a wide range of clients including Federal and State Government, large corporations, SME's, member organisations, not-for-profit, retail and cultural institutions. Her project experience extends across a broad range of projects, including brand identity, annual reports, corporate communications, advertising campaigns, direct marketing, tv and radio production and website design and development.

    Lori has an impressive track record for understanding her client's needs and delivering on those needs with outcomes both her team and clients can be proud of.

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    Amelia Street
    Account Manager

    Amelia is a recent university graduate from the University of Technology of Sydney with a Bachelor of Design in Visual Communication. Through her education she has a solid understanding of the design process and now utilises these skills in her account management role.

    She has worked on a broad range of projects, including corporate identity, corporate communications,

    advertising campaigns, direct marketing, video and website design for private sector and government clients in Sydney. Clients include, Department of Planning and Environment, Orica, Infrastructure Australia, Amadeus IT Pacific and Class Super.

    Amelia enjoys a challenge and is naturally eager to ask questions and really get into the nitty gritty of the projects that she is involved in.

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    Ranjeet Elkunchwar
    Senior Digital Producer

    Ranjeet has over 8 years’ experience in Digital industry and has been instrumental in the delivery of award winning web & mobile sites, complex content management systems, native iOS & Android applications, interactive TV apps, intranets, integrated campaigns, interactive kiosks & installations, Augmented Reality applications, digital projections, CRM and eLearning tools.

    Ranjeet has a healthy mix of business acumen, a passion for holistic UX, sound grasp of technology, an eye for design, programming hard-skills and relentless customer focus. Ranjeet adds value at various parts of the product life-cycle.


    Ranjeet’s experience spans various sectors such as Government, Education, Media, Publishers, Real Estate / Property Development, Telcos, Retail, Automotive, Healthcare / Wellbeing, Pharmaceuticals, disruptive startups and big banner media agencies.

    Ranjeet is User / Human Centered Design (UCD) practitioner, inspired by Lean startup, Agile UXD and Design thinking. He is passionate about emergent technologies, holistic user experience and service design. He possesses tertiary qualifications in Interactive Multimedia and IT PM, as well as Agile Scrum certifications (PSM and CSPO). He teaches at post graduate level at UTS and guest lectures at GA Syd.

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    Casimir Nolan
    Digital Producer

    With a broad digital skill-set gained from over 10 years' in web development, multimedia design, digital marketing and communications - working in both creative and technical capacities for agencies, client-side and freelancing - Cas' experience makes him an ideal digital producer.

    Joining Folk from Cochlear (the Aussie med-tech outfit that invented the bionic ear) and prior to that the National Breast Cancer Foundation, Cas brings to clients wide perspective, guidance and advice to make the most of any digital opportunity.

    Consulting with our clients from conception to delivery and beyond, eliciting project requirements, facilitating research, developing digital strategy and managing the end-to-end production of Folk’s Digital projects - Cas is "the guy you want on your digital team, period" (having heard that reference, how could we not have him on board at Folk?).

    Cas holds a BA Communications from UTS and a Bachelor of Design from SAE QANTM. 

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    Zoe Chua
    Digital Account Manager

    With a background in the creative industries, Zoe specialises in the end-to-end delivery of digital projects and real world events. Her experience working for not-for-profits, start-ups and in the government sector provides her with the tools to help clients reach their business goals through smart design. As a digital producer, Zoe has worked with clients in the cultural and community sectors, including the Museum of Contemporary Art, the National Association of Visual Arts and the Community Sector Banking division of Bendigo Bank.

    Zoe is a process-driven creative who prides herself in producing high-quality work. She builds a strong rapport with clients from the get-go, and adopts a fine balance between design thinking and her keen attention to detail to put projects on the road to success. Zoe is passionate about her role in supporting design teams to do their best work, where her experience with agile methods and leading development teams is of great value. In her spare time you’ll find her wandering around art galleries or geeking out at an artist talk.

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    Stephanie Kan
    Senior Account Manager

    Starting her career as a graphic designer, Stephanie has a deep understanding of the design process and now utilises these skills in her account management role. She is tertiary educated, holding a Bachelor of Design, majoring in Visual Communication.

    Over the years, Steph has developed an outstanding eye for detail and is renowned for building strong relationships and making her clients’ lives easy. 

    Her experience across a variety of projects, including visual identity, corporate communications, advertising, DM and video makes her an invaluable part of the Folk team. Steph has worked with a range of corporate and government clients such as Orica, Macquarie Bank, National Mental Health Commission, National Health and Medical Research Council, Independent Hospital Pricing Authority and the NSW Public Service Commission.

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    Hoyan Ngai
    Technical Lead

    After first gaining an interest in web development from helping various clubs and associations with websites during his time studying Computer Engineering at the University of Sydney, Hoyan had several stints in various small businesses to assist in providing them with an online presence. Hoyan then moved into the agency environment, where he has been ever since, spending

    most of his time concurrently performing hands-on web development whilst leading and managing both front-end and back-end development teams. Projects that Hoyan has managed and/or worked on span a multitude of industries, including FMCG, insurance, telecommunications and education.

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    Madura Silva

    Madura has 8+ years experience in web and standalone application development using C# along with design and programming for solution providers. Madura completed his Bachelor of Science in Computing and Information Systems, London UK and International Diploma and

    Advanced Diploma in Computer Studies, UK. Madura also has a professional MCTS (Microsoft Certified Technology Specialist) certification and has recently completed the level 2 certificate in Umbraco development.

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    Sandra Berzins
    Operations Manager

    Sandra has over 20 years of experience in the design industry and holds a BA in Industrial Design and a Certificate IV in HR Management.

    She has worked in Industrial and Graphic design industries in Melbourne and in Graphic, Print and Electronic Publishing industries in Sydney not only as a designer but more recently as Studio Manager. Sandra applies best practice quality management processes to Folk’s suppliers. 

    Sandra role also encompasses Production Management, including the sourcing of production quotes, negotiating prices, researching emerging technologies, making recommendations for production methods, managing suppliers to ensure deadlines are met, maintaining quality control, checking proofs and organising deliveries. She is proficient in the use of Adobe Creative Suite and various production applications.

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    Bec Plummer
    Traffic Manager

    Bec has ten years’ experience working within the creative industries, including working in design and fashion agencies, professional services and tech-start-ups.

    Bec is an organised problem solver who thrives on a challenge. In her role as traffic manager she brings to Folk her experience in project management, studio management and scheduling.  

    She holds a Bachelor of Communications from the University of Canberra, and is currently undertaking a Bachelor of Behavioural Studies at Swinburne University of Technology.

    Bec has recently returned from living and working in London for the past three years, and is keen to make the most of the Sydney climate to get back to her love deep sea fishing. Her dream is to one day ‘Heli-fish’ in Darwin.

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    Kelly Dobson
    Financial Controller

    Originally from the windy city of Wellington (NZ), Kelly has spent the last 14 years living and working here in Oz. She’s a highly accomplished Financial Controller with international experience who has worked for various large multinationals including; Caltex, Toll, Pepsi, Kellogg’s, Telstra, and Visy Recycling.



    Kelly thrives in the creative environment here at Folk, and in addition to her wealth of experience she also has a Bachelor of Commerce from Otago University (NZ). 

    Kelly is a passionate advocate of animal welfare. In her spare time, you’ll find her rescuing and re-homing stray and neglected cats and kittens. She loves staying active and is a dedicated runner.

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    He’s a dog. He likes to chase birds, sniff clients and bark at the local schoolkids in the afternoon.

    He doesn’t get a bio.

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We work out of a converted chocolate factory designed to fit our needs. Spread over three floors, the space is a mix of meeting and work areas, and includes a photography studio, video editing suite and usability lab, as well as a workshop for tinkering.

We work hard to deliver considered creativity and considerate client service. We're specialists. We're intuitive and collaborative. We dare because we care. And we enjoy what we do.

Like any collection of people, we all bring something different to the table. Altogether, we're keener.

For technical depth and capability, we stand on the broad shoulders of our development partner, Readify.

We’ve been working with Readify since 2008, creating digital products and services that people want to use.

Together, we offer clients the very best in digital development and analytics, building on Folk’s research, strategy and design capabilities.

Readify’s elite developers and consultants employ best practice software development processes. With over 200 technically brilliant people across the country, Readify is consistently placed in BRW’s Top 50 Best Places to Work and has been recognised as Microsoft’s 2015 Australian Partner of the Year.


To learn more about Folk, please contact Michael Broadhead
on +61 2 9557 8122.