Folk is a design consultancy.

We like what we do. We don’t do what we like.

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    Michael Broadhead
    Managing Director

    Michael has over 20 years’ experience in brand and digital strategy, design and communications.

    He studied marketing management at the Australian Graduate School of Management, completed the L21 Leadership Program at Mt Eliza Business School and the Leading Professional Services Firms program at Harvard Business School. He is a trustee of the Committee for the Economic Development of Australia, a member of the Australian Institute of Company Directors, and is a Non Executive Director of MTC Australia, a social enterprise providing training, education and employment services.

    Michael has global and regional experience with large multi-nationals and start-ups in Australia, United States, Singapore and China and has also worked with Federal and NSW Government agencies including the Department of the Prime Minister and Cabinet.

    Michael enjoys lifting the lid on a client’s business and understanding the dynamics of the market they operate in. He is a firm believer in creative consulting as a real source of competitive advantage - looking at issues through a different lens.

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    Graham Barton
    Creative Director

    Graham has enjoyed direct involvement in all aspects branding and design – in London and Sydney – for over twenty years. Since arriving in Australia in 2000 (too late for the Olympics), he has worked on iconic Australian brands, big and small, including NRMA Motoring & Services, Australian Museum, Sydney Symphony, APEC (Australia 2007), NAB, ATO, University of Newcastle and University of NSW. Most recently Graham and his team have developed brand identities for Concierge Travel Group, Jobs for

    NSW, Spinifex Recruiting, Infrastructure NSW, and the Phocas. Graham collected a Graphic Design BA (Hons) degree from The University of Central Lancashire, and a handful of awards here and there. He is a remarkable strategic thinker, a skill that is evident in every aspect of the design process he has put in place at Folk.  He actively engages in the development of brand strategy, believing it to be inextricably linked to successful design outcomes and is an active member of AGDA with a position on the board.

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    Peter Wright
    Experience Director

    Peter has spent the past 20 years at the crossroads of design, technology and business. He began his career at a technology start-up in the USA, before arriving in Australia in 1994 - just in time to join the Internet Revolution.

    Since then, he has focused on digital strategy and user experience research and design and has held senior UX consultancy and digital agency roles and has worked with some of Australia’s best known companies including AMP, ANZ, Australian Broadcasting Corporation, eBay, News Limited, Telstra, Veda and Westpac

    as well as federal and state government agencies such as the Australian Communications and Media Authority, Austrade, AGIMO, IPART, Human Services Victoria and NSW Department of Education.

    Peter is fascinated by how people engage with technology and the continuous evolution of online behaviours and expectations. He is passionate about helping organisations to harness the potential of customer-centred design to transform product and service development. Peter holds a BA in Communication Studies from the State University of New York.

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    Carolyn Pitt
    Client Services Director

    Carolyn has spent over 12 years working in agency client services - the past 9 of them in Sydney - with a focus on brand development. Working with a wide range of corporate and government clients, including Deloitte, Orica, the Law Society, Governance Institute of Australia, EFIC, NRMA Motoring and Services and Clayton Utz, has given Carolyn a keen understanding of brand and marketing and their

    importance in achieving business objectives. Carolyn inspires enduring trust in her clients through her thorough, insightful and orderly approach to problem solving. She has a cool head and a clear mind and isn’t afraid to ask hard questions. She is renowned at Folk for re-writing briefs because ‘there’s always a clearer way of articulating the problem to be solved’.

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    Suzie Haddock
    Experience Design Lead

    Suzie brings to Folk over 10 years of experience design capability, backed by a many years as a creative director and design educator.

    She is continually interested to discover customer triggers and motivations, and applies customer centric approaches to innovation and customer experiences for our clients. She enjoys working through customer journeys to find the snags in business processes that trip up consumers and send them to the competition.

    Suzie's experience spans arts and culture, large and small public service/government, education and financial services organisations.

    Suzie joined Folk from the Commonwealth Bank where she led a number of major projects including the redesign of the phone banking IVR and customer research about consumer debt to inform product and service development

    Suzie holds an ExecMBA from the University of Technology Sydney, a Master of Fine Arts from COFA, University of NSW, a Graduate Diploma in Education from Charles Sturt University and a Bachelor of Design and Visual Communications from Victoria College of the Arts. She is also co-author of Graphic Design [Australian Style Manual] - Winner of 2012 Tertiary Book Design Award.

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    Gui Andrade
    Design Director

    Gui hails from Brazil, lives in Sydney, and has a name that is pronounced “Ghee”. 

    After starting his career over 8 years ago, working in one of the biggest publishing houses in Sydney, Gui went on a quest to learn all aspects of design. He believes in hard work, collaborating and never being entirely content.

    Specialising in branding, he applies his skills to design and identities, in both print and digital formats. Previous and current clients have included TAFE NSW, SGAC Fitness, Foxtel, Massimo Melle, Hansen & Gretel, Torrens University Australia, GHD and LinkedIn.

    In addition to his day job, Gui is also a street artist, having been commissioned by the City of Sydney tocreate a mural on Foley Lane, and is studying a Masters in Design at Torrens University Australia.

    Gui believes good design is accessible, and approaches each job with the same desire to create unique design solutions that are the best they can be, adding value to a client’s brand and keeping him inspired and challenged.

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    Andy Hearne

    Originally from England where he completed his degree in Graphic Design from Brighton University, Andy gained his experience in a number of leading London design agencies including Landor, Start JG, The Team, 300 million and Philosophy. He has been fortunate enough to work on a diverse mix of projects throughout his career, ranging from large re-branding

    projects, designing entertainment apps for London’s Great Ormond Street Hospital to producing illustrations for Lend Lease’s Olympic Park development. Andy’s focus is on branding, web design, print and illustration. He is a strong believer in starting every project with good ideas, as good ideas are bought to life with type, print, illustration and digital applications.

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    Clare Barrett

    Clare graduated in 2014 with a Bachelor of Applied Design, majoring in Communication Design from Billy Blue College of Design in Brisbane, QLD. During this time she worked at Clemenger BBDO, gaining valuable

    design and finished art skills. Now working as a Designer, Clare has contributed toward designs for clients such as Deloitte, Independent Pricing Regulatory Tribunal and Chiropractors Association Australia.

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    Chris Magus
    Finished Artist

    Chris has over 20 years’ experience in the graphic design industry including time spent as a studio manager and in-house designer with clients including Minter Ellison Lawyers, KPMG and Belvoir St Theatre.

    He has meticulous organisation and an eye for detail – essential requirements of the role. This highly skilled job requires Chris to have a high-end knowledge of the appropriate industry software (Adobe Photoshop, InDesign and Illustrator).

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    Juan Pablo Castro
    Digital Designer

    Juan Pablo (JP) has been in the design industry for over six years and has a love of clean, Swiss-style, functional design. His inspiration comes from the experience of living in different countries, the cities, architecture, people, arts and extreme sports.

    After completing a bachelor of Design in 2009, he start working as a lead designer for the internet based web agency Internetnatives, that he co-founded in 2010 with two Swiss partners. As the User Interface (UI) team leader, he designed long-term user interface quality for a large range of medium-sized Swiss businesses.

    As a designer, he is a problem-solver and strives to deliver the best solutions to the highest of standards. He also holds a Business Management Diploma, and being fluent in English, Portuguese and Spanish enables him to work remotely with clients worldwide.

    JP is a dreamer, ambitious, dedicated and curious, with a passion for sports, the outdoors, culinary delights and international travel. He has lived in Santiago, Hawaii, Rio de Janeiro, Wellington, Zürich and Sydney.

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    Gemma Dittl
    Account Director

    As Account Director, Gemma brings to Folk 10 years of experience within client service, spanning across employee communications, branding, marketing and advertising.

    Gemma has built strong and extremely positive relationships with her clients, always striving to solve any problem, aiming to deliver the best possible outcome. Detail, determination and enthusiasm are hallmarks of her client service style.   

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    Jin Lee
    Senior Experience Designer

    Jin brings 10 years of design capability as a Service and UX Designer. Prior to joining Folk, she has worked for a number of small and large clients including nbn, Toyota, Dimension Data,, IAG, CBA, Viator and Harvey Norman, covering mobile web application design, digital transformation and design strategy.

    Highly capable in all aspects of user research and design activities, she has an in-depth knowledge in CMS, e-commerce, CRM as well as web and mobile app design. 

    Jin is always looking to improve the ways customers interact with her clients and help clients to have a deep understanding of their customers using an evidence-based research approach - using design methodologies such as user research, usability testing, design strategy, rapid prototyping, and ideation workshop facilitation.

    Jin holds a Bachelor of Design, Visual Communication from University of Technology, Sydney.

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    Paul Hajj
    Experience Designer

    Paul is new to our team. His bio is coming soon, so watch this space!

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    Mike Cheeseman
    Senior Creative Artworker

    Mike has over 20 years experience in the design and advertising industry and has worked in a variety of design and studio related roles at various agencies during this time. Previous employers include The Canberra Times, Grey Advertising, Hulsbosch, Apple and Sapient Nitro as well as other boutique studios such as Six Black Pens, Frost and The Gadget Group. 

    With a thorough knowledge of pre-press production, the design process and an understanding of deadline driven workflows, Mike has applied his trade at all levels of studio operation, including staff and supply management as well as day-to-day studio production. Mike also has a keen interest in landscape and nature photography with his work being exhibited both here in Australia and abroad.

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    Scott Heappey
    Senior Digital Designer

    Since completing his Masters of Art and Design at Auckland University of Technology in 2006, Scott has been a senior digital designer and front-end developer with a large set of skills. For over 10 years he has been working with: UI/UX, websites, email marketing, branding/identity, 3D animation, motion graphics and print. 

    Scott has experience working for award winning agencies such as Switch.I.T and Folk, where he had the privilege to work on high-end clients including all the major car manufacturers, several government agencies and various banking and mining institutions.

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    Lori Bautista
    Senior Account Manager

    With over seven years’ experience in the industry, Lori has a broad range of knowledge and skills to offer. Lori is from California where she graduated from San Diego State University, before her ambitions led her to explore a life in Australia while studying an MBA at the University of Canberra.

    Having started her industry career in 2007 as a Marketing Co-ordinator, Lori soon discovered she had keen interest and passion for combining creativity with business objectives. In 2008, she chose to immerse herself in the design agency profession, where she has remained and excelled as an account manager ever since.

    Lori has worked with a wide range of clients including Federal and State Government, large corporations, SME's, member organisations, not-for-profit, retail and cultural institutions. Her project experience extends across a broad range of projects, including brand identity, annual reports, corporate communications, advertising campaigns, direct marketing, tv and radio production and website design and development.

    Lori has an impressive track record for understanding her client's needs and delivering on those needs with outcomes both her team and clients can be proud of.

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    Amelia Street
    Account Manager

    Amelia is a recent university graduate from the University of Technology of Sydney with a Bachelor of Design in Visual Communication. Through her education she has a solid understanding of the design process and now utilises these skills in her account management role.

    She has worked on a broad range of projects, including corporate identity, corporate communications,

    advertising campaigns, direct marketing, video and website design for private sector and government clients in Sydney. Clients include, Department of Planning and Environment, Orica, Infrastructure Australia, Amadeus IT Pacific and Class Super.

    Amelia enjoys a challenge and is naturally eager to ask questions and really get into the nitty gritty of the projects that she is involved in.

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    Ranjeet Elkunchwar
    Senior Digital Producer

    Ranjeet has over 8 years’ experience in Digital industry and has been instrumental in the delivery of award winning web & mobile sites, complex content management systems, native iOS & Android applications, interactive TV apps, intranets, integrated campaigns, interactive kiosks & installations, Augmented Reality applications, digital projections, CRM and eLearning tools.

    Ranjeet has a healthy mix of business acumen, a passion for holistic UX, sound grasp of technology, an eye for design, programming hard-skills and relentless customer focus. Ranjeet adds value at various parts of the product life-cycle.


    Ranjeet’s experience spans various sectors such as Government, Education, Media, Publishers, Real Estate / Property Development, Telcos, Retail, Automotive, Healthcare / Wellbeing, Pharmaceuticals, disruptive startups and big banner media agencies.

    Ranjeet is User / Human Centered Design (UCD) practitioner, inspired by Lean startup, Agile UXD and Design thinking. He is passionate about emergent technologies, holistic user experience and service design. He possesses tertiary qualifications in Interactive Multimedia and IT PM, as well as Agile Scrum certifications (PSM and CSPO). He teaches at post graduate level at UTS and guest lectures at GA Syd.

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    Zoe Chua
    Digital Account Manager

    With a background in the creative industries, Zoe specialises in the end-to-end delivery of digital projects and real world events. Her experience working for not-for-profits, start-ups and in the government sector provides her with the tools to help clients reach their business goals through smart design. As a digital producer, Zoe has worked with clients in the cultural and community sectors, including the Museum of Contemporary Art, the National Association of Visual Arts and the Community Sector Banking division of Bendigo Bank.

    Zoe is a process-driven creative who prides herself in producing high-quality work. She builds a strong rapport with clients from the get-go, and adopts a fine balance between design thinking and her keen attention to detail to put projects on the road to success. Zoe is passionate about her role in supporting design teams to do their best work, where her experience with agile methods and leading development teams is of great value. In her spare time you’ll find her wandering around art galleries or geeking out at an artist talk.

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    Hoyan Ngai
    Technical Lead

    After first gaining an interest in web development from helping various clubs and associations with websites during his time studying Computer Engineering at the University of Sydney, Hoyan had several stints in various small businesses to assist in providing them with an online presence. Hoyan then moved into the agency environment, where he has been ever since, spending

    most of his time concurrently performing hands-on web development whilst leading and managing both front-end and back-end development teams. Projects that Hoyan has managed and/or worked on span a multitude of industries, including FMCG, insurance, telecommunications and education.

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    Madura Silva

    Madura has 8+ years experience in web and standalone application development using C# along with design and programming for solution providers. Madura completed his Bachelor of Science in Computing and Information Systems, London UK and International Diploma and

    Advanced Diploma in Computer Studies, UK. Madura also has a professional MCTS (Microsoft Certified Technology Specialist) certification and has recently completed the level 2 certificate in Umbraco development.

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    Sandra Berzins
    Studio Manager

    Sandra has over 20 years of experience in the design industry and holds a BA in Industrial Design and a Certificate IV in HR Management.

    She has worked in Industrial and Graphic design industries in Melbourne and in Graphic, Print and Electronic Publishing industries in Sydney not only as a designer but more recently as Studio Manager. Sandra applies best practice quality management processes to Folk’s suppliers. 

    Sandra role also encompasses Production Management, including the sourcing of production quotes, negotiating prices, researching emerging technologies, making recommendations for production methods, managing suppliers to ensure deadlines are met, maintaining quality control, checking proofs and organising deliveries. She is proficient in the use of Adobe Creative Suite and various production applications.

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    Bec Plummer
    Traffic Manager

    Bec has ten years’ experience working within the creative industries, including working in design and fashion agencies, professional services and tech-start-ups.

    Bec is an organised problem solver who thrives on a challenge. In her role as traffic manager she brings to Folk her experience in project management, studio management and scheduling.  

    She holds a Bachelor of Communications from the University of Canberra, and is currently undertaking a Bachelor of Behavioural Studies at Swinburne University of Technology.

    Bec has recently returned from living and working in London for the past three years, and is keen to make the most of the Sydney climate to get back to her love deep sea fishing. Her dream is to one day ‘Heli-fish’ in Darwin.

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    He’s a dog. He likes to chase birds, sniff clients and bark at the local schoolkids in the afternoon.

    He doesn’t get a bio.

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We work out of a converted chocolate factory designed to fit our needs. Spread over three floors, the space is a mix of meeting and work areas, and includes a photography studio, video editing suite and usability lab, as well as a workshop for tinkering.

We work hard to deliver considered creativity and considerate client service. We're specialists. We're intuitive and collaborative. We dare because we care. And we enjoy what we do.

Like any collection of people, we all bring something different to the table. Altogether, we're keener.

For technical depth and capability, we stand on the broad shoulders of our development partner, Readify.

We’ve been working with Readify since 2008, creating digital products and services that people want to use.

Together, we offer clients the very best in digital development and analytics, building on Folk’s research, strategy and design capabilities.

Readify’s elite developers and consultants employ best practice software development processes. With over 200 technically brilliant people across the country, Readify is consistently placed in BRW’s Top 50 Best Places to Work and has been recognised as Microsoft’s 2015 Australian Partner of the Year.


To learn more about Folk, please contact Michael Broadhead
on +61 2 9557 8122.