08 December 2017

Poster’d: 2017
A self-inititiated project by Folk

Poster’d is an annual, internal project we set ourselves at the end of 2015. 
• design a poster of each month’s most notable event/s.
• keep it surprisingly obvious.

The whole studio contributes. 

We nominate a topic. It has to be ‘first-three-pages-of-the-Telegraph’ news. Depending on the month, the topic can be light-hearted or heart-breaking. 

Once agreed upon, we then spend some time attempting to create a poster that looks like it took no time at all. Simultaneously, both surprising and obvious. At least, that’s the challenge. And a great one. We love it.

The posters recall the year passed. We hope you remember them well.

You can see all the 2017 posters here.

(2016’s Poster’d can be seen here.)

  • 14 December 2017

    You can’t A/B-test your way to greatness

    You cant A/B-test your way to greatness

    Recent years have seen great developments in the design industry, with the practice achieving higher levels of maturity in verticals where it had been historically inexistent until not long ago, such as in Finance and Insurance, and in many places even earning a seat at the executive table.

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  • 06 December 2017

    Behavioural Economics: Design for good

    How many times have you been puzzled or surprised by people’s behaviour, particularly when their actions seem counter to their own best interests?

    Depending on how mindful you are at the time, we routinely notice these things and wonder ‘why?’ Why does it seem so hard for most of us to act in keeping with our good intentions?

    Read more

  • 30 November 2017

    Maddy and Graham talk for AGDA at The Distillery

    AGDA’s ‘Where To From Here’ is an opportunity for final year students and recent grads to have their most pressing questions, about entering the industry, answered. 

    Folk were delighted to be invited to spea


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  • 13 November 2017

    Embrace Learning UX research and design

    We’d like to congratulate Queensland's Department of Education and Training (DET) on the recent and highly successful launch of the Embracing 2018 Global Education Program.

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  • 30 October 2017

    Folk makes a doonation to Ronald McDonald House

    Our Giftmas-in-July fundraiser is put to bed

    Read more

  • 17 October 2017

    Our Graham talks at the ICON Conference

    Searching for the surprisingly obvious

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  • 29 August 2017

    Bringing investors and their trends to life, online

    Deloitte Access Economics for the ASX

    Bringing investment trends to life, online. Next Generation, Wealth Accumulators, Retirees and Non-investors all have a place. And a face.

    Read more

  • 02 August 2017

    Unpacking Plastic Free July

    Getting out of it what we put in

    Thank you and well done to all – including everyone at Folk – for their efforts this Plastic Free July.

    A month ago we decided to do our bit in the War On Waste – inspired by the ABC program of the same name. As a company, we aimed to refuse or re-use as many single-use plastic bags, cups, and containers as possible.

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  • 24 May 2017

  • 18 May 2017

  • 16 May 2017

    Easy does it

    Brand identity for Easy Agile 

    Easy Agile is a software development company offering unique online productivity tools for teams using Atlassian software

    Put more simply, they enhance what’s already in use. 

    Read more

  • 07 April 2017

    Good work at work

    The cost of mental health in the workplace

    Georgie Harman, CEO of beyondblue, spoke recently on ‘The cost of mental health to your workplace' at a CEDA event supported by Folk

    In the course of putting together a few notes to introduce Georgie I had cause to reflect and think through my experience, both as an employer and as someone who is lucky enough to do interesting and challenging work, in a friendly and supportive place...

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  • 07 March 2017

    Encouraging ‘geeks’ to speak

    What Readify don’t know about software technology is not worth knowing. They know what they are talking about. However… 

    They’d stopped talking about it. Publicly, at least.

    Readify wanted to take centre-stage again in the software tech community and share their knowledge...

    Read more

  • 24 February 2017

    Alignment and dialogue

    Rebrand for Health Justice Australia

    It’s common for GPs to refer patients to mental health practitioners, to nutritionists, to physiotherapists… Rarely, if ever, to lawyers.

    Health Justice Australia exists to highlight and facilitate that change. And Folk had the pleasure of bringing their brand to life.

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  • 15 February 2017


    Congratulations to Deloitte Australia, rated by as most popular choice for the nation’s newly credentialed graduates in the Australian Financial Review / Grad Connection Top 100 Graduate Employers 2017. 

    Folk worked with on bring their new brand to life for Australian Graduate recruitment in 2017.

    Read more 

  • 05 October 2016

    Self raising power

    To raise money for the Cancer Council’s Biggest Morning Tea initiative, we stirred up a little healthy competition, with a not‑so‑healthy one.

    We indulged in a Bake Off.

    Bake a cake. Bring it in. Give and take (donate and eat). Bring it on!

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  • 07 December 2016

    Money for something

    Folk made a charitable donation to Alzheimer’s Australia in the form of Graham, our creative director.

    We can explain.

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  • 03 November 2016

    We're back! At Service Design 2016, Canberra

    Once again we’re supporting Service Design 2016 - but this time it's in Canberra, on 22-23 November.

    We’re looking forward to seeing our Experience Design Lead, Suzie Haddock, talk about “The unexpected results of going digital.”

    Read more


  • 28 October 2016

    Good Giving with Google

    Folk is a long-time supporter of a Committee for Economic Development of Australia (CEDA) event series. The most recent event in Sydney, “Innovative and effective corporate philanthropy that achieves social benefit”, saw Michael introduce Jacquelline Fuller, who leads Google.org 

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  • 20 October 2016

    Equalising the gender diversity ratio, across the board

    BoardLinks is a Government initiative supporting women’s leadership opportunities and representation on Government boards. It is a key tool in assisting the Australian Government achieve its 1:1, male to female, boardroom gender diversity target.

    Folk worked with the Department of the Prime Minister and Cabinet to create the visual identity and key messaging.

    Read more

  • 31 August 2016

    We're in the (digital) Marketplace

    The Digital Transformation Office (DTO) has created a marketplace for digital service professionals and Government buyers.

    Folk has joined the marketplace with service capabilities of User Research, Service Design and Interaction Design available through our recent appointment to the DTO’s Digital Service Professionals Panel.

    Read more

  • 05 August 2016

    See you at UX Australia 2016!

    UX Australia has been this country’s premier user experience design conference since its inception and each year it goes from strength to strength. We're proud to be on board as a sponsor.

    Read more

  • 26 May 2016

    Congratulations to Barnardos Australia for MyStory

    Congratulations to Barnardos Australia and their MyStory case management system for winning the Connecting Up Australian Not-for-Profit Technology Innovator of the Year award.

    Read more

  • 29 April 2016

  • 04 May 2016

    Welcome, James!

    Things are getting creative over at Folk with news the branding and design agency has hired James Welch into the design director role...

    Originally published in B&T Magazine 

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  • 02 May 2016

    500 pennies for our thoughts

    (in B&T Magazine)

    With the news of the Reserve Bank of Australia’s release of a new Australian $5 note, B&T Magazine reached out to Folk to ask for our considered design perspective. 

    We very happily obliged.

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  • 14 April 2016

    No answers, just better questions

    Like everyone at Folk I have a professional development plan – learning goals and objectives. I’m always on the lookout for opportunities to improve how I work and what I bring to my role at Folk. This year, I went to Harvard Business School in Boston for the “Leading Professional Services Firms” program...

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  • 26 February 2016

    Many hands make bright work

    How Folk’s 2015 Christmas Card took shape:

    “Err, we could do Hash-tags…. Gift tags, in the shape of a hashtags…?”  

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  • 24 February 2016

    Folk sponsoring Service Design 2016

    Service Design 2016 is all about designing great services, and a great fit with Folk’s focus on connecting brand identity and experience design.

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  • 29 January 2016

    We will remember them

    In 2015 the Department of Veteran’s Affairs engaged Folk to develop a content marketing strategy that would help people all over Australia to connect with stories, support projects and events in their area to commemorate the Anzac Centenary.

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  • 17 December 2015

    Folk’s own elected AGDA NSW Chair

    We’re delighted to announce our own Creative Director, Graham Barton, has recently been elected as the Chair of the Australian Graphic Design Association NSW Council.

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  • 15 December 2015

    Searching for the obvious

    Where do ideas come from?

    It’s less a case of knowing how or even where to look, more of being prepared to look – and think – hard. 

    Read more 

  • 07 December 2015

    Market Day at Susan Street Studios

    Something new in our Annandale neighbourhood is the Market Day at Susan Street Studios – held last Saturday around the corner from Folk’s Albion St Studio...

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  • 26 November 2015

    Kicking the habit can be hard.

    But the experience is getting better, thanks to Cancer Institute NSW.

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  • 29 July 2015

    Thanks Bob

    It’s always good when our clients have good things to say about working with Folk.

    Even better when they do it in the media....

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  • 10 August 2015

    Taking justice online

    Sometimes, we are given the opportunity to work on projects where we really feel the output can make a difference to the greater good....

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  • 19 August 2015

    Making legal information accessible

    Continuing this month’s theme of making a difference, check out the new Legal Aid NSW Best for Kids website, launched by the NSW Attorney General, Gabrielle Upton, on Tuesday morning.

    Read more