Lifeline is one of Australia’s most recognised support services and these days is increasingly a trusted destination for mental health information and services.
Each year, over 1 million people reach out to Lifeline for support, with Lifeline’s 13-11-14 crisis support line receiving a call every 30 seconds (Source: Lifeline).
Since COVID, more people are seeking help than ever before, and the types of help they’re looking for are changing.
For example, some help seekers might not feel ready to call, or might think their concerns aren’t worthy of calling Lifeline. Some people might simply prefer to explore their options on their own, or be in a situation where they simply can’t chat one-on-one. We also know that 75% of people who die by suicide are men (ABS, 2022), who are more likely to be seeking practical resources, and things they can do themselves.
For 60 years, Lifeline has supported Australians in crisis, but hasn’t catered to people seeking self-led support.
In response, a new digital product, the Support Toolkit, was launched last year providing practical, trusted and understandable mental health content in an accessible online format.
Opportunities to create more value for mental health help seekers and their supporters
Folk worked together with Support Toolkit team at Lifeline to build on the first release of the product and answer a few big questions, like: