Churro is Folk’s pint-sized griffon with a sharp eye for detail and a zero-tolerance policy for anything suspicious (which includes the studio buzzer, the telephone, the Woolies delivery man, and most strangers).

As our unofficial Security, she takes her duties seriously: monitoring all entrances and exits, and keeping a vigilant watch on unacceptable behaviours, such as people running or talking loudly between floors. Other duties include trailing her chosen human with unwavering dedication, and conducting regular ankle-licking morale checks.

Off duty, she’s head down on sniffari or battling with a toilet roll to uncover hidden chicken treats.

Selectively social, Churro is both our most dedicated security guard and our loudest snoring coworker.

Tasia is a Product Designer at Folk with a passion for creating intuitive, purpose-driven experiences. Digital products and services are her creative playground, where she thrives on solving complex problems, particularly in information architecture and user experience design.

With experience spanning finance, hospitality, government, and startups, she has worked across diverse product design teams, from large commercial platforms to agile early-stage ventures. Tasia loves to dig deep into user journeys—listening, learning, and uncovering the insights that help craft thoughtful design solutions.

Tasia believes great design is about meeting real-world needs. She’s energised by projects and endeavours that go beyond pixels and screens— to truly improve lives.

Bec is a seasoned digital designer with deep experience crafting elegant, functional interfaces across sectors including health, education, government, finance, and professional services. She leads Folk’s UI practice, ensuring that every interface strikes the right balance between visual clarity, usability, and technical execution.

With a sharp eye for visual storytelling, interaction design, and accessibility, Bec collaborates closely with clients and product teams to turn complex ideas into intuitive, polished digital experiences.

She thrives on solving intricate design challenges and brings calm, creative problem-solving to every phase of delivery—from concept through to launch. Her work helps make digital products not just usable, but a pleasure to use.

Daryl is a Senior UX Designer at Folk with a knack for turning complex challenges into clear, impactful experiences.

With over 15 years of design experience across global brands, government agencies, startups, and creative ventures, Daryl brings both depth and breadth to his practice.

He has an extensive background in branding and creative direction and loves to combine his creative and analytical sides to design memorable and thoughtful products.

Daryl holds a Bachelor of Design (Visual Communication) from Western Sydney University and studied UX Design at General Assembly. He is passionate about design that is accessible and improves the lives of others.

Anissa is a Digital Producer with strong experience delivering websites, intranets, content management systems, iOS and Android apps, and eLearning tools. She has worked across diverse sectors, including Government, Health, Education and Sport.

Her broad skillset in UX, marketing, product development, project management, and delivery enables her to add value at every stage of a product’s lifecycle.

With a strong acumen for envisioning and delivering connected digital products, Anissa helps clients and users benefit from purposeful and practical solutions.

Sarah is Folk’s Senior Content Strategist, Writer, and banter extraordinaire.

She leads content projects—from large-scale content models and information architecture design to CMS builds and intranets—with a genuine desire to make both the process and the content better for everyone it touches.

Her path to content strategy includes experience in digital marketing, conference production, event and website copywriting, and product development.

Sarah brings a calming confidence to every project through her clear content strategy and brand messaging expertise. She articulates the why behind the words, and ensures content builds trust through consistency, clarity, and thoughtful design.

Passionate about creative industries, vibrant environments, and building enjoyable workplace experiences, Tulliz brings her intrinsic people-focused vibes and creativity to Folk's Sydney and Brisbane studios as our Office Manager.

With her wealth of knowledge across business support, events, marketing, and design, she helps to keep the studio running and our people happy. Tulliz fixes things we didn't even know were a problem, allowing our teams to focus on doing great work friction-free!

Her superpowers include process improvement and implementation, choosing the perfect playlist based on the weather, and pub trivia. She also makes a banging office charcuterie board.

Miranda is a Senior Content Specialist with over 12 years of experience in content strategy, design, and delivery across multiple sectors, including NGO’s, financial services, professional services, government, e-commerce platforms, and startups.

She believes that clear, well-placed content is not only a business advantage but has the power to transform services, teams and communities.

Her career to date includes developing brand and business narratives for global audiences, award-winning creative digital storytelling and multimedia design, omnichannel communication strategies, and lots of content design and UX writing for digital products and services.

Miranda works with our team and clients to identify, design, and create meaningful content experiences that connect people to empowering ideas and information.

When she’s not thinking about language or information design, Miranda can be found enjoying music, nature, and a bloody good story.

Ana brings her deep experience as a Digital Project Manager to Folk and our clients. She has managed a diverse portfolio of brand design and website development projects, leading design and delivery teams throughout all project phases from proposal through to delivery. Ana enjoys collaborating with project teams to solve complex problems for clients, building strong relationships and delivering projects that create change and influence.

Ana has a Bachelor of Behavioural Science and a Master of Public Relations. From her education she has been able to combine her interests in human behaviour with corporate governance. This has shaped how she applies her critical thinking skills with her human-centred approach to project management.

In her free time Ana enjoys expanding her baking skills, hosting dinner parties and making trips to the beach on sunny weekends.

With 5 years of experience as a Science teacher, Helen has recently made the career change into Design.

She completed her Diploma of Graphic Design at Billy Blue in 2020 and was awarded several AGDA Design Awards. Before joining Folk Helen worked as a freelancer, her clients have ranged from small businesses to cultural institutions, from a diverse range of industries.

As a designer, Helen enjoys solving creative problems through empathy, strategy and communication, with key skills in branding, illustration and editorial design. This experience has helped shape her thinking and problem-solving skills, which she now brings to solving any design brief.

Helen loves to travel to experience other cultures, see the world, and eat amazing food. When at home she enjoys spending time with friends and family, playing basketball, and tuning into a good Netflix series.

Laurence originally started his design career as an Architectural draftsman which then led to a career in various industries which allowed him to flex his problem solving, technical and customer service skills.

Upon completing his Bachelor’s Degree in Industrial Design at UTS, Laurence became an Industrial Designer, serving the events and exhibitions industry by developing and designing eco-friendly physical products.

After spending several years in this role, Laurence saw an opportunity to pivot careers and took the leap into the digital product space. He is most enthusiastic about rapid prototyping and solving customer problems by understanding their needs.

He is on the brink of a coffee addiction and loves spending time with family and friends. If he’s not behind the computer, he’s probably reading a book on personal development or dreaming of his next snowboarding trip.

Nikki is a highly organised, creative problem solver who brings years of client service experience to Folk. Process-driven and motivated, Nikki is passionate about building strong relationships with clients and team members to deliver high quality work, that matters.

Nikki’s education in Marketing and Public Relations has led to her working across a range of agency disciplines such as advertising, brand identity, activations and experience design where she has been able to build strong project management skills and apply them to her role as Account Manager at Folk.

Away from work, Nikki loves to spend time with her family on the South Coast, or chances are you’ll find her with a good book sitting in the backyard with her Golden Retriever, Winnie close by.

Ranjeet has extensive experience in the digital industry and has been instrumental in the delivery of multiple award-winning products & services.

Ranjeet relishes solving wicked problems and operating at the intersection of people and technology.

Ranjeet has worked with clients in various sectors such as Government, Healthcare / Wellbeing, Education, Justice, Media & publishing, Pharmaceuticals, startups and media agencies.

Ranjeet’s broad experience spans design systems, web & mobile sites, complex content management systems, native iOS & Android applications, interactive TV apps, intranets, integrated campaigns, interactive kiosks & installations, Augmented Reality applications, digital projections, CRMs, EDMs, marketing automation and eLearning tools.

Mel is a keen, determined and naturally inquisitive member of the Folk team.

In her role as a Senior Strategic Designer, Mel’s creativity and empathetic approach drives her discovery of the attitudes, behaviours and motivations behind people’s choices to surface meaningful opportunities for our clients and the people they serve.

She brings insightful value to research, product and service design and branding for clients in a variety of sectors – including health, aged care, education, professional services, not-for-profit and Government agencies.

Mel holds a Bachelor of Creative Arts in Graphic Design and a Bachelor of Communication and Media Studies in Journalism and Professional Writing from the University ofWollongong – where she collected a number of Academic awards.

Her keen eye for detail has also seen her become an award-winning visual artist, displaying her artwork at the Art Gallery of NSW and the Margaret Whitlam galleries.

Joelle brings seven years of professional and entrepreneurial experience across business and design. She collaborates closely with clients to create experiences that reflect the needs of organisations and the diverse communities they serve.

Her work spans aged care, health, social services, finance, and multiple government agencies. Joelle holds a Bachelor ofBusiness (Management) and a Bachelor of Fine Arts (Interactive and Visual Design) from QUT, and is an Associate member of the Design Institute ofAustralia and Ladies That UX.

With a passion for purpose-led business,Joelle has founded multiple ventures—including two social enterprises—and brings that same drive, curiosity and creativity into every project she leads.

When she’s not working Jo can be found taking her TikTok famous greyhound Tommy Tomato on road trips to the beach to enjoy an ice cream and some Brisbane sunshine.

Dom has helped businesses and organisations build better tools and products that inspire and delight their audience. He loves to delve deep into discovering a problem, and co-creating to produce thoughtful, compelling and lasting experiences.

Since completing his qualifications in Academy Xi User Experience Design and BA (Hons) in Design, he has collaborated and led projects across multiple industries from health, education and finance to FMCG, eCommerce and non-for-profit.

Dom believes in design for good and that everything produced should be in pursuit of that goal, for clients and for the audience. He strives to inspire, challenge and improve the world around us.

Outside of Folk, Dom’s pastime is as a keen cyclist, of the gravel variety, and any other outdoor adventuring he can get involved in.

Amelia is a graduate from the University of Technology of Sydney with a Bachelor of Design in Visual Communication and has been working in the design industry for the past 3+ years. Through her education and industry experience she has a solid understanding of the creative process and now utilises these skills in her account management role.

Amelia enjoys a challenge and is naturally eager to ask questions and really get into the nitty gritty of the projects that she is involved in- making sure that she understands the problem that clients are trying to solve.

She has worked on a broad range of projects, including corporate identity, corporate communications, advertising campaigns, direct marketing, video and website design for private sector and government clients in Sydney and Brisbane. Clients include, QLD Department of Communities, Child Safety and Disability Services, Orica, Infrastructure Australia, Amadeus IT Pacific and Class Super.

As Client Services Director, Gemma brings to Folk 17 years of experience within client service, spanning across employee communications, branding, marketing and advertising.

Gemma has built strong and extremely positive relationships with her clients, always striving to solve any problem, aiming to deliver the best possible outcome. A clear communicator and strategic thinker, Gemma’s approach is proactive and collaborative, often helping teams navigate ambiguity with confidence. Her ability to anticipate needs, judge work against client goals, and maintain calm under pressure consistently earns trust.

Jo brings together experience as a strategic designer at Folk with her business management acumen in her role as People and Performance Manager.

She works to ensure the operational excellence of Folk and our teams, through project resourcing, team development and growth, wellbeing and culture, and optimisation of delivery methods, tools and processes. All working toward the number 1 goal of ensuring our clients have great experiences working with us.

She loves a bit of country music – you’ll find her on the dance floor of any good party.

Michael has spent his career helping organisations to define and shape how they create value for their customers. He has an inquiring mind and enjoys getting to the heart of problems and finding creative responses to the challenges presented. He works with an intuitive balance between creativity and pragmatic commercial thinking and champions co-creation processes.

Bringing 15 years’ experience to the Folk team, Michael has worked as a Design and Strategy practitioner in the UK and Australia: building brands, re-structuring portfolios, reimagining customer experiences and services and galvanising internal cultures around change. He has honed his ability to facilitate stakeholder groups and create the kind of alignment and momentum required to make meaningful change.

Michael has consulted across a diverse range of industries from telecommunications and entertainment to not-for-profit, government, finance, FMCG and health.

Tim helps to connect Folk with potential partners and drive positive outcomes for our projects. He cares for how organisations engage, and thrives on models that are more open and collaborative.

He’s spent the majority of his 12+ years engaging with organisations that are purpose-driven and conscious of their impact on the world. He's interested in the evolving models and application of strategic and organisational design, the advancement of technology and how this impacts and reshapes the way we think about the future. On the side, he has an ambitious food and technology project that sits in the hospitality space.

Being an adventurer at heart, he loves nothing more than conquering a mountain climb.

Graham has enjoyed direct involvement in all aspects brand strategy and design – in London and Sydney – for over twenty-five years.

Since arriving in Australia in late 2000, he’s worked on iconic brands, big and small, including NRMA Motoring & Services, Australian Museum, Sydney Symphony, Deloitte, APEC (Australia 2007), and University of NSW. Most recently, Graham and his team have created brand and campaign identities for LinkedIn, McGrath Nicol, Deloitte Consulting, and Xenith IP Group.

Graham collected a BA (Hons) degree (and a national student design award win) at University of Central Lancashire, and a handful of awards here and there since. He’s a curious and critical thinker, a skill that’s evident in every aspect of the design process he’s put in place at Folk. He actively engages in the development of brand strategy, believing it to go hand-in-glove with successful design outcomes. Insights into ideas.

He’s been invited to judge at various design industry awards including the AGDA (Australian Graphic Design Association) Awards Biennale in 2015; speaks on occasion in NSW (and interstate) on thinking, creativity and design; and was vice-chair then chair of AGDA NSW Council for a while.

As creative director at Folk – thinking, writing and designing – he’s still enjoying it.

Michael enjoys lifting the lid on a client’s business and understanding the dynamics of the sector they operate in. He is a strong believer in the power of design to create positive business and social impact - looking at issues through a different lens.

He studied marketing management at the Australian Graduate School of Management, completed the L21 Leadership Program at Mt Eliza Business School, the Behavioural Economics program at Harvard Business School and the Leading Professional Services Firms program at Harvard Business School. He is a trustee of the Committee for the Economic Development of Australia, a member of the Australian Institute of Company Directors, a non-executive Board member of MTC Australia, a social enterprise providing training, education and employment services and the Chair of Health Justice Australia.

Michael has global and regional experience with multi-nationals and start-ups in Australia, United States, Singapore and China and has also worked with Federal, NSW, QLD and Tasmanian Government agencies. In his spare time he reads, walks and surfs.

Reach out to Michael for Business and Partnership enquiries:

michael@folk.com.au‍

‍+61 419 486 730

Lou is a Partner and Experience Design Director at Folk, where she leads complex service and digital design projects across government, health, housing and the environment.

With over 16 years’ experience, Lou brings deep expertise in service design, research, co-design, UX strategy, and facilitation. She is known for building high-performing teams and shaping national programs that embed user needs at the heart of systems and policy.

Lou works with clarity and intent, aligning stakeholders and teams through insight-led design and strategic thinking. She’s energised by ideas, learning, and improving people’s lives—and brings thoughtful leadership, warmth and curiosity to every collaboration

Outside of work Lou loves a bit of live music, weird art-house films, and lives under the dictatorship of Churro, her Griffon and Folk’s security guard.