Defining a Digital Transformation

We took a big step back to review the holistic digital service ecosystem and engage staff and stakeholders to understand what was causing the most significant pain points.

We visualised the current state using service maps to highlight user interactions and touchpoints, as well as back-of-house systems and technologies that supported service delivery. Overlaying user and staff feedback and insights, we were able to identify the greatest opportunities for system uplift, and prioritise areas of focus to deliver the greatest value to users and staff as early as possible.

We identified core attributes required to deliver the future state, and used these to align project teams and stakeholders on the key goals of digital transformation.

Horizon 1: a new front door

To deliver the digital transformation, we began the first horizon of work to create a contemporary digital front door to CSNSW with clear pathways for different audience groups, improving communication, engagement and secure access to systems.

This phase of work looked to develop the strong design, content and technology foundations for a broader digital services transformation.

Using human-centred design methodologies, we completed thorough discovery and definition phases to deeply understand user needs and design a new website experience. Across our research, we engaged:

• Teachers
• Principals
• Catholic school parents
• Diocesan representatives

CSNSW has a specific role within the broader Catholic education community, and so it was important to not conflate or confuse their role, with the role of other key members of the system (Diocese and schools). The new website experience ensures users can easily identify the roles and responsibilities of CSNSW, quickly find content related to their role, or be connected with other parts of the system that will better meet their needs.

A connected content experience

We developed a comprehensive content strategy and model to transform CSNSW's fragmented digital content into a coordinated and helpful user experience. Starting with audits of three websites, we identified opportunities for consolidation and improvement. We worked with internal stakeholders to understand their content publishing and strategy needs, conducting detailed content audits to guide the redevelopment of the site's network and structure.

Using insights from the discovery phase, we designed:

• a content model that connects audiences to tasks, services, and each other
• an improved information architecture to reduce duplication and provide users with transparent, easy-to-navigate pathways.

We also developed content principles and a distinct tone of voice to reflect CSNSW's values and vision. This strategy helps the organisation maintain consistent, accurate content while streamlining operations and supporting sustainable content management practices.

A secure and modern CMS

Choosing the right content management system (CMS) was key to CSNSW's transformation. After a thorough assessment, Drupal was selected for its scalability, security, and ability to integrate seamlessly with third-party tools. As an open-source platform, Drupal met accessibility standards and removed licensing fees, giving CSNSW greater flexibility and control over its digital ecosystem.

Working closely with our Drupal delivery partners, PreviousNext, we ensured the CMS was structured to meet the needs of CSNSW as an organisation, reflecting the content governance structures and workflows we established on the project.

The new CMS enables staff to easily create customised pages and manage content on the website. Integrations with tools like Eventbrite have reduced manual data entry, saving time and minimising errors. A unified Auth0 login system provides users with secure, single-account access to all tools and content through a single account.

Modernising the Brand and Digital Design

To ensure CSNSW's digital presence reflects its values and vision, refreshed the brand identity of the website. Through consultations with stakeholders, we uncovered how CSNSW wanted to be perceived: professional, engaged, community-minded, and proudly Catholic.

This insight informed the creation of a revitalised brand identity and a comprehensive user interface design system. The design system delivers a cohesive user experience across all CSNSW properties while ensuring familiarity and alignment with the organisation’s heritage. It also supports scalable digital projects, enabling CSNSW to efficiently launch new websites, products, and communication materials.

By modernising its brand identity and digital service model, CSNSW now has a professional and engaging digital presence that is better equipped to serve its schools and communities with care.