Putting koala conservation front and centre
We gave the website a clear proposition and purpose, structuring the homepage and content so that no matter how users enter the site, they can clearly identify what it is and who it is for, and navigate the available information simply and easily.
Using the NSW Digital Design System (DDS), we created a modern and refreshed design that put koalas front and centre and allowed for the creation of engaging content in every section. The DDS clearly connected the Koala Strategy and conservation efforts to government, yet we were able to create a distinct and bold identity by utilising an alternative colour palette that reflects the Australian identity koalas so often represent.
Through content design we created a clear hierarchy of information, creating distinct areas for different audiences. Clear call to actions now exist across all pages, ensuring the site drives people to useful, actionable information to support their koala conservation efforts.