Individual elements, agile, as one.
The Valiantys logo – which remained unchanged – features a Tangram, deriving from a Chinese legend. A diamond-shaped window made for an Emperor was dropped and broke into pieces. Rather than furious, the Emperor was delighted, to now have a window comprising multiple creative solutions.
The individual elements of the Tangram, previously small, flat and static, became big, brilliant and dynamic. Moving and interacting in different ways to reflect the four key service areas.
The brand refresh – strategy, identity, video and comms – now connects and communicates Valiantys’ business strategy and audience needs: C-suite, complex and at-scale.
Valiantys enlightens (solves) where there was dark (problem).
With cutting-edge curiosity, it leads the way.
Script: Ryan Curtis. Animation: Never Sit Still.