What we did
Using a human-centred approach, we conducted research with users to understand their needs, expectations and behaviours. Our insights informed the design of prototypes which we took into testing sessions to get the user’s perspective on what worked and what could be improved.
User testing helped us to simplify navigation pathways and user experience. Each distinct section of the website now has a clear purpose and takes users on a journey of exploration and discovery with clear signposts along the way.
Using the newly created visual identity developed by 33 Creative, Folk designed an engaging and vibrant user interface highlighting key content and functionality, focusing on Indigenous content and voices throughout.
Our key activities included:
- Site analytics
- Stakeholder consultations
- IA, wireframe and prototype development
- User sessions to test IA, prototypes, flows and language
- Product identity and visual design