Designing for Tasmanians – a unique healthcare landscape
While Folk has deep experience in other healthcare jurisdictions, it was important to step back and understand what’s different and matters most for Tasmanians in how they access and interact with information about health care.
Taking a human centred design approach, we heard from members of the public, patients, and health care professionals across Tasmania to gain this perspective. We heard:
- Literacy and health literacy rates in Tasmania are generally lower than the rest of Australia. Accessibility and readability of content was a key priority.
- The health care system in Tasmania is generally simpler than in other states due to its size and the whole state being one Primary Health Network (differing from other states that have multiple PHNs that are then required to coordinate).
Understanding what makes Tasmania unique was fundamental in defining our experience and content principles and subsequent website design to ensure we could create a simple, familiar, and focussed web experience for our users.