Integria Healthcare provides health professionals and retailers with access to some of the most trusted names in natural health therapies and personal care products.

A program of digital transformation, including new ERP and CRM platforms, was the catalyst for Integria to replatform its digital services. Folk was engaged as experience design consultants to support the successful convergence, redesign and redevelopment of two websites: integria.com (flagship brand website) and myintegria.com (B2B and B2B2C eCommerce platform).

Folk defined an approach that used agile epics and established a repeatable process for solution design, drawing upon a product roadmap containing over 300 user stories, desk research including user surveys, and insights gained from Google Analytics. User journeys were mapped and blended with prototypical customer lifecycles to understand touchpoints that specific audiences had against the epics.

Folk created an information architecture which took into account the consolidation of two properties. New features were documented as additional user stories and prototyped, taking into account typical user flows across the new consolidated service experience.