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Maxima Private

Dedicated Aspiration

Maxima Private is a full-service Accounting and Advisory firm for wealthy families and their business interests.

A dedicated partner, for wealth generation, across generations.

Maxima saw an opportunity: a boutique firm to service clients not looking for a Big Four firm (EY, PWC etc) nor a local suburban practice. But the best of both: experts with a dedicated focus on Private clients.

Maxima had the aspirational offer, for aspirational clients – they needed the brand identity to match.


Brand strategy
Visual identity
Digital product

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The marque talks to constant and dedicated connection, the transition of knowledge and wealth, while playing to the dominant characters – the M and X – of ‘Maxima’.

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The identity is considered and confident. Daring and discreet. Minimal and Maxima.

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