Born out of Camp Quality, where volunteers and employees were burning out from the impact of supporting people through their trauma, the Oranges Toolkit developed a program to train and build mental resilience: Optimism, Resilience, Attitude, Now, Gratitude, Emotions, Strengths, (ORANGES).
Despite being hard-nosed and science-based, the training is fun. Involving. Quirky, even. We needed to keep the informal zestful agility, and add some evidenced-based, ROI, credibility.
The Oranges Toolkit rebrand was a pro bono project by Folk.
The previous visual identity relied heavily (solely) on orange-as-fruit, not unreasonably.
We squeezeed in a reference from the old logo into the new; a distinctly robust and upbeat headline font; and concise and surprising language, to create something that looks and feels (and is) good for you.
Something seriously refreshing.
We emphasised the thought of it as training – for the brain – introducing a seven-lane ‘running track’ graphic device.
The device interacts with trainees, adding energy and activity – often in an Escher-like way (a nod to the intangible nature of the mind).
Find out more about Oranges Toolkit programs for you or your organisation here.
