Content strategy and content design
In addition to the automatic content migration being completed by Morpht (dealing with some 46,000 existing web pages and 16,000 files on the current website), thousands of pieces of content were up for redevelopment. The content workstream tackling this task was a project in its own right.
We worked with the TGA to develop a content auditing framework that validates the 'keep, edit, archive' process to transfer valuable content to the right place at the right time.
We created a workable framework to govern the priority and process of pages to revise, archive, and delete through research and content strategy principles based on analytics, legalisative and compliance requirements, business needs, product strategy, publishing workflows, and technical requirements.
The framework has helped their web experience team create a content production roadmap for the new website.
In addition to the content auditing framework, we developed the support guides needed to facilitate the consultation and production process between the Web Experience Team and TGA’s content owners.