Journal

Enjoy 2020 - An idea hidden in plain sight

An idea hidden in plain sight

Unrelentingly, the What on earth are we going to do for this year’s Festive Thankyou Card? question, looms large as we spring into summer.

What’s new or different to be said this year? Always tricky. And the deadline is immovable.

As with every problem to be solved… the clue is in the question.

We used a different lens: focus on the Year, not the Yule.

Clearly, 2020 was the one year we could put the idea to the test.

The card is lovingly screen-printed (by Artisan Press), on toothy, uncoated stock, delivered in a charming, draw-string brown envelope.

Optometrist-style card reading ‘THANK YOU FOR ANOTHER YEAR’ designed for Folk’s 2020 year-end gift.

Minimal white folded card with the small printed title ‘ENJOY2020’ on the front.

The optometrist-style card displayed with a kraft envelope.

Close-up of red twine enclosure used on kraft envelopes for the 2020 year-end card.

A close up of the optometrist-style card.

Folded card standing partly open, showing the eye-test message on the cover.

Close-up of the embossed gold Folk logo on the card packaging.