Such personal goals include ‘doing their own shopping, banking or cooking, visiting friends or having a girlfriend’. Everyday tasks that – through trauma, circumstance, illness – are immensely challenging.
And life-changing if conquered.
The idea of “voice” – both ICLA’s and individual clients’ – was the significant thread throughout the research. Together, ICLA staff and clients contribute to daily life decisions. Appropriately, both parties were involved in the brand strategy workshops.
The logo and illustrations talk to how the ‘everyday’ can become something far more challenging, rewarding, transforming.