ICLA 1280 X1920 Opt ICLA 1920X1920 Opt ICLA 2880X1440 Opt ICLA 2880X1152 Opt

Independent Community Living Australia (ICLA)

Extra-ordinary


ICLA provides services and supported accommodation options for men and women with psychiatric and/or other disabilities.

With a new CEO on board, a 100 day plan and a relaunch scheduled, ICLA wanted to announce itself as a vital community organisation with strong beliefs, bold plans, and a big voice.

With its origins in grass-roots advocacy, ICLA supports individuals to achieve their personal goals, increase confidence, independence and opportunity for social and community connection.

Scope

Brand strategy and design

ICLA Content Opt

Such personal goals include ‘doing their own shopping, banking or cooking, visiting friends or having a girlfriend’. Everyday tasks that – through trauma, circumstance, illness – are immensely challenging.

And life-changing if conquered.

ICLA Content2 Opt

ICLA Content3 Opt

ICLA Content4 Opt

The idea of “voice” – both ICLA’s and individual clients’ – was the significant thread throughout the research. Together, ICLA staff and clients contribute to daily life decisions. Appropriately, both parties were involved in the brand strategy workshops.

ICLA Content5 Opt

The logo and illustrations talk to how the ‘everyday’ can become something far more challenging, rewarding, transforming.

Everyday life changing.

ICLA Content6 Opt

ICLA Content7 Opt

ICLA Content8 Opt

ICLA Content9 Opt

ICLA Content10 Opt

ICLA Content11 Opt

ICLA Content12 Opt

ICLA Content13 Opt

ICLA Content14 Opt