Update: Awarded Bronze at the 2024 Transform Awards ANZ for best visual identity from the professional services sector. See all the winners here.
Established in 1887, Spruson & Ferguson is one of the largest intellectual property (IP) service providers in the Asia-Pacific. With a well earnt and established strong reputation as a top-tier firm in the Australian market and internationally, Spruson & Ferguson were looking to further strengthen their market leading position and market recognition.
From past to presence
The foundation of the firm’s brand revolves around its status as the foremost experts in intellectual property, a reputation that endures strongly. With the majority of IP firms spruiking the same qualities of ‘innovation’ and ‘expertise’ – paired with a more modern look and feel – Spruson & Ferguson felt it was time refresh to reflect its market leader position, and the need to stand out in the space.
Looking under the bonnet of the firm they weren’t championing their distinct attributes. They have unrivalled presence in markets across Asia, enabling them to help clients manage the complexity of filing into many jurisdictions. Their processes are designed for responsiveness, clarity and capitalising on the details that make a difference.
