What we did
Gaining a solid understanding of the direction we needed to take, we developed and tested prototypes and a new information architecture, and set to work designing the new website.
We developed a design system and an inventory of over 50 components that sat across 15 different content types. The components provided a modular approach for both development of the website and flexibility in how content editors could ultimately create new content in the future.
- A number of interactions were built into the designs to echo the brand values of ‘never stand still’ and ‘make every interaction remarkable’.
- Services (as opposed to tangible products) can often be difficult for customers to evaluate so we made sure to enhance and elevate content types essential in communicating the organisations ability to deliver; By showcasing existing clients, statistics and performance metrics, and producing succinct and impactful customer success stories and testimonials.
We also worked with our content partner Editor Group to develop copy for new and existing pages of the website which were ultimately rolled out in English, French and German.