Department of the Prime Minister and Cabinet

Brand strategy and identity


Clear and credible.

The Behavioural Economics Team (BETA) is the Australian Government’s central unit for behavioural economics in public policy.

It uses economics, science and psychology to improve policy outcomes, and the lives of Australians. 

Rather than expecting people to redesign their lives around government, their work encourages people-centred design, which means simpler, clearer and faster public services.

Research shows that inexpensive improvements, based on a better understanding of human behaviour, increases efficiency within the public service and helps people put their good intentions into action. Initiatives like plain packaging of cigarettes, mysuper and pre-filled tax forms were designed with real human behaviour in mind.

Steps for significant change.

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